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littlebluedog
littlebluedog
Tim
Friday, October 8th, 2010 07:42 pm
small bike warning

Netflix removed the first four seasons of Lost from "Instant View" availability, which means I've been watching on Hulu for the past couple weeks. Which means commercials. Which means I'm reminded of one of my Very Highly Specific Pet Peeves:

Commercials of the "Manufactured Problem" Genre That Invoke the "Math Is Hard!" Trope.

Pizza Hut is currently airing one in which befuddled, hungry customers are helplessly trying to decode various coupons, which apparently bear indescribably complex number puzzles. One young man, slowly and with great difficulty, reads aloud "FIVE dollars off of any TWO pizzas with up to THREE toppings ... ", while shaking his head under the massive weight of deciphering these concepts. Another, whose obviously otherwise profound intellect is nevertheless easily thwarted by the numerological hieroglyphics of an Internet redemption code, blinks back tears as she gasps "X ... TWO ... R ... J ... ???"

Thankfully, a chipper young lady explains that Pizza Hut's new lower prices put a stop to this torture and suffering. "No more confusing deals or math problems!" A happy male employee sums it all up for us: "People love pizza, but they don't love math!"

My heavy-handed sarcasm aside, there are just too many insulting things about this commercial. Just to pick one, the "new pricing" advertised is "any large pizza with up to three toppings is just ten bucks." Well, that's as many variables as there were in the first dude's coupon, wasn't it? Also, why ridicule a perceived problem when it would be better PR to maybe help solve it? How about launch a campaign to support education instead?

Heh. Just found that there are currently at least two Facebook groups calling for a boycott on Pizza Hut and demanding an apology.

That's it. I feel better now.

17CommentReply

circumambulate
circumambulate
Circumambulate
Saturday, October 9th, 2010 02:49 am (UTC)

Marriage has now opened up a whole new avenue for advertising insult to you. Now you can chafe at the incompetent husband, and potentially eventually the incompetent father!


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littlebluedog
littlebluedog
Tim
Saturday, October 9th, 2010 04:56 am (UTC)

Looking forward to the awesome!


ReplyThread Parent
bernmarx
bernmarx
Paul
Sunday, October 10th, 2010 07:36 pm (UTC)

That would be Little Caesar's Pizza, where the father is so stupid his daughter has to coach him to remember the sides, complete with sticky notes and Sharpie on his face, and even THEN the clerk at the store has to remind him AGAIN.


ReplyThread Parent
bernmarx
bernmarx
Paul
Sunday, October 10th, 2010 07:38 pm (UTC)

And oh yeah, for good measure, he also almost leaves the house without his KEYS, which the daughter has to jingle in Pavlovian fashion.

Gah, I hate that commercial.


ReplyThread Parent
solteronita
solteronita
see the moon? it hates us.
Saturday, October 9th, 2010 03:22 am (UTC)

I find most commercials to be insulting. They tell me I'm ugly, dim, have to have a man, and need to clean the house. :)


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solteronita
solteronita
see the moon? it hates us.
Saturday, October 9th, 2010 03:25 am (UTC)

Oh, and that I need to eat crappy food. Lots of it. And simultaneously lose weight.


ReplyThread Parent
dstroy
dstroy
dorota
Saturday, October 9th, 2010 04:20 am (UTC)

... and here's where I am dumb because I've been trying to figure out what the title means in the context of this post. Does the term "small bike" mean something I am not familiar with?


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littlebluedog
littlebluedog
Tim
Saturday, October 9th, 2010 05:00 am (UTC)

Sorry! It's a personal reference to a pet peeve that serves as a silly reminder that we all have the power to choose not to let something upset us.


ReplyThread Parent

thatsassylassie
thatsassylassie
thatsassylassie
Saturday, October 9th, 2010 03:55 pm (UTC)

Pizza hut's pizza is crappy anyway. Plus, Barbie first taught us that math is hard! So when I start Statistics you're gonna have to help.


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littlebluedog
littlebluedog
Tim
Saturday, October 9th, 2010 05:04 pm (UTC)

You got it! I can draw a pretty mean bell curve (Ha - get it? MEAN?).


ReplyThread Parent
magn0lia
magn0lia
Magn0lia
Saturday, October 9th, 2010 04:27 pm (UTC)

I have so much hate for the "math is hard" trope. Glad I had no impulse to give Pizza Hut money anyway.


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thehula
thehula
Breana
Saturday, October 9th, 2010 04:43 pm (UTC)

I'd been told all my life I was bad at math, when that's not true at all. I can't do simple math in my head very quickly, but I can do algebra and statistics and calculus. Better yet, I discovered I liked it.

My reigning pet peeve is the commercial for the Perfect Pasta Pet with incredibly inept woman who can't cook and drain pasta. Really? You can't boil water? You routinely throw your pasta OVER the colander? Who has this problem??


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thehula
thehula
Breana
Saturday, October 9th, 2010 04:44 pm (UTC)

Whoops, that should be Perfect Pasta POT, not pet. Hopefully your next major peeve isn't typos.


ReplyThread Parent
bernmarx
bernmarx
Paul
Sunday, October 10th, 2010 07:43 pm (UTC)

My reaction to that commercial was, "I love math, so therefore you do not consider me part of your demographic, and so I will not be planning any future Pizza Hut purchases."

Which is okay, since I don't go to Pizza Hut anyway. My wife is gluten intolerant, so we either go to pizza places that offer gluten free crust or to pizza places that have an array of other things she can eat, and Pizza Hut doesn't really qualify as either. Plus we weren't really fans before she found out about her gluten problem.

In short, it's easy enough for us to avoid it. :)


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crackmonkey
crackmonkey
Hue hue hue
Sunday, October 10th, 2010 09:10 pm (UTC)
Here's a parody, which doesn't really address your point, but could/sort of/might have

http://www.youtube.com/watch?v=tieA5wfcgH4&feature=player_embedded


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littlebluedog
littlebluedog
Tim
Sunday, October 10th, 2010 09:24 pm (UTC)
Re: Here's a parody, which doesn't really address your point, but could/sort of/might have

"Boner-killing titkerchief." Awesome. :)


ReplyThread Parent