Oh wow. That is so funky. Right on.

Glowing watch-band?

Not only a watch band, but a watch. LEDs light up to tell the time. 22:54, in the right-hand picture.

I can't see it. All I see is glowing. Oh well.

OOOOOH I SEE IT!! The little lights show through to make the numbers. At first all I saw was a glow too - but this watch is sort of like those pictures where you have to have some sort of special magical ability to see the "hidden" picture. :P

How interesting! I saw it right away.

took me a minute to parse it, as well.

Ahhh, now I see what you mean. At first I saw just the glowing watch band and I was thinking, uhhh, is that a portable wrist heater? If so, I wonder what the battery pack must look like?

But yeah 22:54...can see it now. Cool.

Oh, I get it now.

That is awesome! It seems like this place is reasonably (for the most part) priced. 42 bux for an umbrella. The yen is trading about 100 to a dollar these days. Hmm. I hope they make it to the US.